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Today's Date: 17 May 2012
Last Updated: 16 May 2012 12:51:15 CIT
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Schools compete for CARIFTA makeover
19 March 2010

The CARIFTA Games is coming to Cayman in April, and one lucky school will win a $5,000 CARIFTA sports package makeover, thanks to LIME.

The winning school will be decided based on a text promotion.

To participate, LIME post-paid and prepaid mobile customers, 18 years or older, simply text the word “GOLD” to LIME (5463) at normal rates and they automatically have a chance to nominate a school to win the grand prize and win other exciting prizes for themselves.

Prize winners in each LIME country will nominate a primary, secondary or tertiary school.

As a special treat, one of the winning schools across the Caribbean will also win a visit from Olympic medallist Asafa Powell, currently the third fastest man in the world. A random selection from among the winning schools from each LIME country will determine which lucky school will win a day with Asafa.

Students and faculty at the school will have a chance to meet and interact with the world-class athlete who has a solid reputation for good conduct, exceptional professionalism and great sportsmanship.

According to Chris Dehring, chief marketing officer with LIME, the CARIFTA Games play a very important role in the region.

“LIME recognises CARIFTA as one of the most important events on the region’s athletic calendar and the critical role the games play in developing young athletes. Through LIME’s sponsorship, the goal is to increase the visibility of the games, particularly among secondary schools, for maximum participation across the Caribbean.”

Identifying young talent is also vital for the continuation of the region’s domination in world athletics.

“These games are very important to the sport of track and field in our region and are part of the building blocks of the amazing reputation that the region enjoys internationally,” said Mr. Dehring.

“It is our hope that every secondary school child is made aware of the CARIFTA Games and of the importance it holds for our future on the world stage of track and field.”

This initiative is part of LIME’s CARIFTA school sports campaign designed to give greater visibility across the Caribbean to the annual CARIFTA Games. It also aims to assist in financing Caribbean schools’ athletics programmes.

LIME is an important sponsor of the event, sponsoring the event to the tune of US$200,000.

All schools must be officially recognised by the respective Ministries of Education and the nominated school must be located in the country in which the winners currently reside. Preschools, daycares, universities, non-recognised schools, adult education institutions and night schools are not eligible to win. Normal text rates of 10 cents apply and the texting competition ends on 5 April.

 
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