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Internet meme and utterly fearless mammal the Honey Badger, not content with his 18 million views on YouTube, is headed for the TV screen. He opens pistachios in style in the latest attention-getting stunt from Wonderful Pistachios.
The 19-second ad, a kind of condensed, cleaned-up version of the viral video, features the Honey Badger using a cobra to crack open the nut. Randall, the single-named narrator who did the exuberant voiceover for the hit video, is on hand for the new ad as well.
The Honey Badger’s star turn comes after another attention-getting ad featuring the Winklevoss twins earlier this month. Snooki and Wee-Man from the Jackass movies have also done ads for the brand.
What does the Honey Badger have to do with pistachios? About as much as he has to do with beer. And though you may think he’s getting too commercial, the Honey Badger … well, let’s just say he’s not too worried about it.